Business flexibility failure of Creative Hub and City Innovation Center path is one of the causes that can make a creative company fail. Teams that insist on the idea will fail very quickly. The idea must be shaped out over time and turned into the best it can be. After the production and technical and market evaluation of the product, managers may conclude that this product is not suitable for the market and does not meet the needs of customers. In this situation, the product must change, and if managers resist change, they will most likely fail. On the other hand, if a correct change is made, the company will be guided in the right direction and, as a result, will be saved from obstacles. Managers are usually reluctant to change direction or strategy due to their bias and internal attachment to their product. They decide to develop their inappropriate product or idea. This can also happen in market selection, meaning that they are reluctant to change the unfavorable initial market they have for their product. In this case, their company is doomed to failure. Managers have a hard time making decisions when they are at a crossroads of change or prejudice. On the one hand, it is a progressive path that has been tried for years but has been inefficient, and on the other hand, it is a progressive path that requires a change of approach. A change that is not clear whether it will succeed or fail. Creative companies should not change their strategy in cases where there is no need to rotate or, when necessary, choose a new strategy without review and evaluation. In other words, not every turn and change can save the creative company and put it on the right track. Before making a change, a careful review and evaluation should be established, and this change should be tested on a small scale, and after passing these steps, the change of direction and strategy should be done. In some cases, investors prevent change. So entrepreneurs need to be able to convince investors as well, because they are financing the business. According to published statistics, approximately 7% of creative companies fail due to lack of rotation and 7% of them due to incorrect rotation. A creative company should pay attention to put aside pride if the current path is wrong and create better opportunities for the business with the right change.
The purpose of establishing this center is to attract top business ideas and start-ups in the field of development investment and urban industries in order to carry out charitable activities.